Going to the seaside? The RNLI says 167 people in the UK died at the coast last year, the highest number in four years

The Royal National Lifeboat Institution has launched a campaign warning people about the dangers of swimming in coastal areas:

http://rnli.org/safety/respect-the-water/Pages/respect-the-water.aspx?utm_source=rnli-website-redirect&utm_medium=vanity-urls&utm_campaign=safety