‘Lloyd’ the Paramedic Turtle

West Midlands Ambulance Service has unveiled its first ever mascot.

Lloyd the Paramedic Turtle came out of his shell for the first time at the Trust’s Long Service and Excellence Awards Ceremony at the National Motorcycle Museum on Thursday 12th March.


It followed a year-long competition run by West Midlands Ambulance Service in which schools throughout the region were asked to help design a mascot. The winner was ten year old Lawrence Emery from Chancel Primary School in Rugeley who was presented with the prize of a Kindle Fire and got to meet his creation.

Seven year old Gracie May Smith from Ryder Hayes School in Walsall was highly commended for her design and was presented with a Kindle.

Steve Howard - Celesio UK, Lawrence Emery, Katie Emery, Philip Emery, Janet Aston, Gracie May Smith, Amanda Smith, Darren Smith, Natalie Purohit

Look out for Lloyd. He faces a busy summer ahead promoting the ambulance service at fetes, open days and events across the region.



Lloyd was created with the help of Rainbow Productions.

West Midlands Ambulance Service’s Long Service and Excellence Awards were sponsored by Celesio UK and Zoll UK Ltd.

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