Tuesday 17th March 2015 – 8.30pm – Claire Brown.
A man has died following a single car road traffic collision in Redditch this afternoon.
West Midlands Ambulance Service was called to the A441 Alcester Highway at 2.30pm (Tuesday). An ambulance, a senior paramedic officer and the Midlands Air Ambulance from Cosford with a MERIT trauma doctor on board attended the scene.
A second ambulance and a patient transport services vehicle came across the incident and both stopped to administer basic life support at the scene.
A West Midlands Ambulance Service spokeswoman said: “A car had gone across the central reservation and collided with a lamppost before coming to rest on the opposite side of the road.
“The driver and single occupant of the car, a man, was unconscious. His condition quickly deteriorated on scene as ambulance staff began to assess him and he went into cardiac arrest.
“The passing ambulance staff pulled him clear from the car to commence CPR. They were quickly joined by a second ambulance crew and the trauma doctor.
“Advanced life support continued on the man at the roadside but sadly, despite the teams’ best efforts, nothing could be done to save the man and he was confirmed dead at the scene.”