Friday 27th April 2018 – 1.00pm – Claire Brown.
A Birmingham Paramedic, with a passion for saving lives and social media, was chosen to represent the Trust at a European Emergency Services conference this week in Slovenia.
Whether you love it or loathe it social media is a big part of the world we live in. As such, West Midlands Ambulance Service uses Twitter, Facebook and Instagram to engage with our social media community every single day. In addition to @officialwmas, we’re supported by more than 70 corporate tweeters who use their individual accounts to share their day, knowledge and experiences with their followers.
Earlier this year we were approached by the organisers of the European Emergency Number Association Conference 2018 which showcases the latest updates and emerging trends in the field of emergency services. After seeing the way the service uses social media, the conference organisers invited West Midlands Ambulance Service to present at the event.
Rob Moore, a Paramedic and Clinical Team Mentor based at Erdington Hub in Birmingham, was nominated to represent the Trust at the conference which he attended on Thursday this week in Slovenia.
Rob is one of the Trust’s corporate tweeters – @wmasrobmoore. He has more than 8,000 followers and, last year, launched a social media campaign called #bluelighthappy which encouraged people to share positive stories and experiences about team 999. The hashtag went global and continues to flourish.
During the conferences ‘social media strategies and tools’ session Rob presented to the audience on how he and West Midlands Ambulance Service utilises social media.
Rob, who had the opportunity to spend a few hours with a local ambulance crew in Ljubljana during his visit, said: “During my presentation I spoke about who I am, why the ambulance service has to communicate with the public, the kind of things we tweet about (and what we don’t), the reach and impact it has, and some of the risks involved in social media and how we mitigate those. My Twitter presence is about making a human out of the uniform. I learnt lots and made some new friends at the conference and enjoyed spreading the word about social media in #team999.”