Launch of National Ambulance #WorkWithoutFear Campaign

Claire Brown – Monday 28th February 2022 – 1.00am.

Every day last year, a staggering 32 ambulance staff were abused or attacked nationally.  Now, some of those who were attacked or abused are spearheading a national campaign to promote respect in a bid to work without fear.

Shockingly, 11,749 ambulance staff were abused either physically or verbally in England last year, an increase of 4,060 incidents compared to 2016. In the West Midlands alone, there has been a staggering 88% rise in physical and verbal abuse towards staff in the last five years. (1671 incidents in 2021 compared to 887 in 2016).

Abuse included staff being stabbed, punched, kicked, head-butting, spat at as well as verbal abuse including racial and homophobic outbursts.  The attacks ranged from common assault to serious attacks involving weapons.  Alcohol is the most prominent factor in assaults against ambulance staff, followed by drugs and people in mental health crisis. Attacks based around race and sexuality have also increased as exacerbating factors in these assaults.

The Association of Ambulance Chief Executives has today launched the national #WorkWithoutFear campaign, supported by NHS England, to highlight the profound impact of this abuse on the everyday lives of ambulance staff.  It aims to encourage the minority of people who might commit these offences to have respect for the people who respond to help them, their friends and their families when they need it most.

The campaign is set to feature ambulance staff from all across the country who have been the victims of assaults, including four from West Midlands Ambulance Service. Birmingham Paramedic Sarah Haddada and Brierley Hill-based Call Assessor Bradley Bayton-Harvey are the first two staff featuring in the campaign.  They share their experience of the racial verbal abuse and threatening comments they’ve endured whilst trying to help others.  Later in the campaign, which will be running for several months, Willenhall Paramedics Deena Evans and Michael Hipgrave are set to feature. Their attacker was jailed last year for nine years after he stabbed them as they went to help him in Wolverhampton in 2020. 

West Midlands Ambulance Service Chief Executive, Anthony Marsh, said: “My staff come to work to care for others in their time of need, yet all too often they are greeted by violence and abuse. Assaults on ambulance staff, whether it be physical or verbal, are not okay and I fully support this campaign. I hope that it opens people’s eyes to the impact that abuse has on staff as well as reinforcing the message that abusive behaviour of any form is totally unacceptable.

“My staff deserve to be treated with respect and shouldn’t face a fear of attack whilst helping others. I have nothing but admiration for the brave staff taking part in the campaign in order to raise awareness of the dangers they and other emergency service workers face on a daily basis.

“I urge the Judiciary to use the Assaults on Emergency Workers Offences Act 2018 legislation to give appropriate sentences to those found guilty of committing this abhorrent abuse towards ambulance staff.”

WMAS Joint Staffside Lead, Reena Farrington, added: “I welcome this national campaign which outlines a growing problem amongst ambulance workers.  It is extremely disturbing that some staff report that receiving abuse is almost part and parcel of doing the job; in no other section of our society would this be deemed acceptable, yet that is what some people think is ok for ambulance staff. 

“My colleagues work so hard to try and provide care and compassion at some of the most difficult times in our patients’ lives; they invest their skills and life in doing the right thing yet this is the thanks they get from some patients or their family and friends.  It has to stop and stop now.  I can only hope that the campaign will shine a bright light on this appalling behaviour and that everyone will work with us to stamp it out.”

The public can pledge their support for this campaign by using #WorkWithoutFear on social media and by visiting to view films about some of those affected.



Interview Opportunity:

Birmingham Paramedic Sarah Haddada and Brierley Hill Call Assessor Bradley Bayton-Harvey will be available for interviews between 8.00am – 12noon on Monday 28th February 2022 and will be at Trust Headquarters, Millennium Point, Brierley Hill, DY5 1LX if you wish to undertake interviews in person. Please contact the Press Office to arrange a slot. If you are attending our HQ, we ask that you wear a face covering once on Trust property at all times.

Campaign Collateral:

Visit where you will find a host of supporting collateral including a video of Bradley Bayton-Harvey, images of both Sarah Haddada and Bradley together with graphics detailing statistics about abuse.

Supporting Data:

  • On-the-road staff suffer the most with verbal and physical assaults, affecting more than 6,000 individuals across England in 2020-21 (an increase of 171% over five years). Staff working in emergency operations centres/control rooms experienced just under 800 verbal abuse cases in 2020-21 across England (an increase of almost 60% over five years). In WMAS there were 36 reported cases of verbal abuse towards control room staff between April 2021 – January 2022. Whilst the level of abuse received hasn’t historically been routinely reported by call assessors at WMAS, anecdotally, they will receive at least one abusive call per shift. 

Body Worn Cameras/Stab Vests Trial:

Following successful trials in London and the North East, Funding of almost a million pounds from NHS England has provided cameras to crews in the 10 ambulance trusts across the country. WMAS introduced cameras in October 2021 for each frontline ambulance crew member to wear one. The Trust is currently now trialling stab vests at one hub.  

Call Assessor Abuse:

In September 2021, WMAS call assessors shared shocking examples of verbal abuse:

  • I’ve been sworn at a lot and been told that it’s my fault if a patient dies
  • Some people just call and shout abuse at you and swear at you
  • I’ve been called a b**** and told that if I don’t help, I’ll be a murderer
  • I’ve had a sexually motivated caller who has made quite explicit remarks
  • The caller started giving be abuse on the call and said he’d make my Dad watch him sexually assault me.
  • The caller started being verbally abusive because we hadn’t arrived within 10 minutes of their original call.
  • Callers have sworn at me, threatened to physically assault me and my family
  • The caller said that if his family member died it would be my fault and called me horrific names
  • A caller told me that he hoped my baby died.

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