Our Strategy

This image has an empty alt attribute; its file name is V-and-V-2.jpg


Having carried out a strategic review and various consultations during 2020-21, the Board of Directors re-affirmed our vision, the vision from 5 years ago is more relevant now than ever, as bringing the right care to our patients, in the right place at the right time has never been more important – it is the core tenant of the Urgent and Emergency Care section of the current NHS Long Term Plan and a central part of why ICSs have developed.

In addition to reaffirming our Vision, the Board reviewed our values, to respect the need to tackle the climate emergency, we introduced an additional value of “Environmental sustainability”, this value has been endorsed by our staff and partners.

Having been signed off in 2020, the Board of Directors has completed its latest review by reviewing the Strategic Objectives once more to ensure they set the right ambition for WMAS to align individual strategic priorities against.  The agreed Strategic Priorities will be embedded within directorate strategies and work plans and will be monitored regularly to demonstrate achievement.

To view the Trust’s ‘Strategy on a Page 2021’ please click here

To view the Full Trust Strategy, please click here


World Class Service

  • Deliver a first class service which is responsive to individuals’ needs
  • Recognise and celebrate good performance by our staff
  • Strive to maintain a positive, safe, supportive and enjoyable work environment for all staff
  • Use our resources carefully, making sure that we provide the most cost-effective high quality service
  • Be trustworthy and consistently deliver on our promises

Patient Centred

  • Provide the highest quality service and care for our patients and their relatives within the available resources
  • Every member of staff will help to improve patient care, either directly or indirectly
  • Listen and respond to carers and staff
  • Learn from our successes and our mistakes and work to improve our service to patients at all times
  • Encourage staff to use their experiences to help develop the Trust and the services it provides to patients

Dignity and Respect for All

  • Show understanding of and respect for each other’s roles and the contribution each of us makes to the organisation
  • Promote equality of opportunity and celebrate diversity
  • Observe high standards of behaviour and conduct, making sure we are honest, open and genuine at all times, and are ready to stand up for what is right
  • Listen to and take on board the views, ideas and suggestions of others

Skilled Workforce

  • Recognise that our staff are our most valuable asset
  • Recognise and encourage the contribution and personal development of individuals
  • Ensure that we, through our good working practices retain and recruit staff of the highest quality
  • Encourage and support all staff in their personal development and training to increase and maintain their high levels of competency, skills and professionalism to meet their full potential regardless of role


  • Our staff work closely with colleagues of all levels
  • Our staff make their views known and have them taken seriously
  • Promote teamwork and take a genuine interest in those whom we work with, offering support, guidance and encouragement when it is needed
  • Inspire each other to work together to create better services for our patients

Effective Communication

  • Open and honest in our communication with each other and with those outside the organisation
  • There is a two way flow of communication throughout the organisation
  • Plan our services and generate new ideas for service improvements in partnership with staff, patients and the community
  • Respect confidential and personal information about patients, their relatives and colleagues
Environmental Sustainability
  • We put our environmental responsibilities at the heart of what we do
  • WMAS will invest in its fleet to reduce emissions of carbon and harmful particulates, reducing them year-on-year to net reduction of 80% in 2028-2030 and net zero by 2040.
  • The use of technology to become fully paperless
  • Volume of waste for landfill and incineration to reduce and level of recycling to increase