On a regular basis, West Midlands Ambulance Service NHS Foundation Trust initiates, or takes part in a number of campaigns designed to promote better healthcare and better use of ambulance and health services. The most recent campaigns are shown below.


Would you know what to do? West Midlands Ambulance Service, in association with the British Heart Foundation, is supporting HeartStart Schemes within our area.

On the course, you can learn vital lifesaving skills which could help to keep a person alive until professional help arrives.

Paramedic 2 Cardiac Arrest Trial

A new ground-breaking medical trial involving five ambulance services, including West Midlands Ambulance Service (WMAS), is due to begin on researching the effectiveness of the use of adrenaline in cases of cardiac arrest. The trial, called PARAMEDIC2, will primarily be run in the Black Country, Birmingham, Herefordshire and Worcestershire. 

Would You Recognise A Stroke?

Every year, approximately 152,000 people in the UK have a stroke.  On average, West Midlands Ambulance Service receives a call every 20 minutes to a patient having a suspected stroke. Anyone can suffer a Stroke, with almost one third of Strokes happening to people under the age of 65. Stroke is the fourth largest killer in the UK, which is why it is so important to recognise the symptoms of Stroke FAST!

How to Mend A Broken Heart

Would you know what to do if someone suffered a cardiac arrest? It is estimated that approximately 30,000 people each year have cardiac arrests outside of hospital, with almost 4,000 of those taking place in our Region. Currently only one in three of these people will receive CPR from a bystander, prior to the arrival of ambulance crews.

Choose Well Campaign

The 999 service is for life-threatening conditions and emergencies, such as choking, chest pain, stroke, serious blood loss or a state of unconsciousness.  Using the ambulance service for its intended purpose (to tend to the critically ill and injured) increases the chance of a speedy response to those in genuine need, where you believe life is at risk.