Executive Directors

Chief Executive: Anthony C Marsh


Anthony Marsh started his ambulance service career in Essex in 1987 within patient transport services.  His career took him to Hampshire before taking up Director of Operations roles in Lancashire and Greater Manchester where he led he ambulance service during the Commonwealth Games. His first Chief Executive role was in Essex before being coming to the West Midlands when the Trust was formed in 2006. 

He holds three Masters Degrees: an MSc in Strategic Leadership, a Master in Business Administration (MBA) and a Master of Arts. 

Mr Marsh is Chairman of the Association of Ambulance Chief Executives and holds the National Portfolio for Emergency Planning, Response and Resilience and is the lead for the National Ambulance Resilience Unit.  He is also strategic ambulance advisor to the Department of Health, NHS England and NHS Improvement.

Director of Clinical Commissioning and Strategic Development/Executive Nurse: Mark Docherty

profile-picture-mdochertyMark graduated from Leeds with a First Class honours degree in Nursing in 1983.  He has worked in a variety of acute clinical settings across Yorkshire and the Midlands.  In 1997 Mark was a finalist in the Nurse of the Year Awards, and since then has held a variety of senior clinical posts in provider organisations, as well as a Director of Operations and Nursing Post.

In 2009 Mark was appointed as the Ambulance Commissioning Director for the West Midlands, and in April 2012 he was elected to be Chair of the National Ambulance Commissioners Group.  In December 2012 Mark was successful in being appointed to the Director of Ambulance Commissioning role in London. He has recently been awarded a MSc from the University of Birmingham and has co-authored a book on “Management of Emergency Ambulance Services” published by Springer Publication, USA.  Mark is an active clinician who regularly spends time working with ambulance staff in the clinical environment.

Director of Workforce and Organisational Development: Kim Nurse

profile-picture-knurseKim joined West Midlands Ambulance Service in October 2006 and had led a workforce transformation programme including the standardisation of the agenda for change terms and conditions and pay arrangements for operational staff to bring parity across the region. She has completed an MBA, which added to her Masters in HR Management.

Kim started as a Careers Advisor in London before holding a senior post within human resources of a large local authority and acting as a HR consultant for two large Regeneration Partnerships which brought Private / Public / Volunteer groups together.

After a career in Local Government she joined the NHS as Head of HR Strategy at Southend Hospital before becoming the Director of Human Resources at Essex Ambulance Service where she was part of the executive team that led the Trust from zero to a three star organisation within two years.

Director of Finance: Linda Millinchamp

Linda MillinchampLinda has an Honours Degree in Commerce, Foreign Trade and Languages from the University of Birmingham and joined the NHS in 1983 after qualifying as a Chartered Accountant with Spicer and Pegler (now Deloitte) in 1980. She was originally responsible for the financial management of Mental Health Services in South Worcestershire as well as Hereford and Worcester Ambulance Service.

In 1986 she was transferred to the Acute Service as Finance Director for what grew over six years to become Worcester Royal Infirmary combining acute, maternity, mental health and elderly care services, but she also retained responsibility for the ambulance service. When both entities applied for Trust status she moved full-time to Hereford and Worcester Ambulance Service and was Director of Finance from its establishment in 1994 until it merged with the other West Midlands services in 2006. She also acted up as Chief Exec from 2000 to 2002.

Linda was appointed Deputy Director of Finance of WMAS and has remained in that position until her appointment to the Director role in 2016.

Director of Strategic Operations and Digital Integration: Craig Cooke

profile-picture-ccookeCraig joined the Warwickshire Ambulance Service as a Cadet in 1990.  Craig worked Operations and Control before working his way to the rank of the Director of Operations prior to the merger of the Coventry & Warwickshire Ambulance Service in 2006.

Since the merger of West Midlands Ambulance Service, Craig has been instrumental in the implementation of the reconfiguration of the Emergency Operations Centre, he has also been responsible for a major Fleet modernisation plan and the realisation of the innovative Make Ready programme for the Region.

Craig is a State Registered Paramedic and is currently the Emergency Services Director and an Associate Director of the West Midlands Ambulance Service NHS Foundation Trust Board, who is responsible for the Emergency and Urgent Service and its support functions.

Medical Director: Dr Alison Walker

Dr Alison Walker

Alison has worked in the NHS for over 30 years. She is a Consultant in Emergency Medicine with a Specialist interest in Prehospital Care.  She was a regional NHS Ambulance Service Medical Director from 2005-2013 and has worked with WMAS as an Interim Medical Director and Honorary Medical Advisor since 2010.

She was the chair of the National Ambulance Services Medical Directors Group 2012-13. She is an examiner for the FIMC and DipIMC examinations for the Faculty of Prehospital Care of the Royal College of Surgeons of Edinburgh.  She holds Clinical Research Network lead roles and has authored publications on ambulance service clinical pathways and other prehospital topics.

She has also been a member of the JRCALC (Joint Royal Colleges Ambulance Liaison Committee) national committee since 2005 and is a member of the Trauma and Audit Research Network Committee (TARN).



Communications Director (Non-Voting): Murray MacGregor


Murray MacGregor has been working in the media and public relations since 1995 and has been Communications Director for West Midlands Ambulance Service since 2006.  During that time he has overseen a significant development of the Trusts internal communications and helped raise the profile of the organisation within the Region and nationally.  He has won commendations for work during the riots in 2011 and for the handling of the Smiler Ride crash at Alton Towers.

Prior to moving to the West Midlands, Murray worked for three years with Essex Ambulance Service and two years with Cambridgeshire Police.  He was heavily involved in the initial phases of managing the media around the Soham Murders of Holly Wells and Jessica Chapman.  Murray’s background is as a radio journalist and worked for both the BBC and independent radio stations in Scotland and the south east of England.

Interim Strategy and Engagment Director (Non-voting): Pippa Wall 

pippa-wall-2-e1570544929989.jpgPippa Wall joined the former WMAS in 1993 in an administration role before moving onto information management.  I left the Trust in 1999 and re-joined in 2003 to further develop the Information Team.  Since the Trusts  merged in 2006, I’ve carried out other roles including supporting the establishment of the Performance Cell, developing the Project Management Office and more recently Commissioning and Contracting.

During the course of my employment with the Trust, I’ve completed various academic courses including a Masters Degree in Electronic Information and a Post Graduate Certificate in Healthcare Leadership.