Become a Little Lifesaver this Half Term!

Shaunna Farley. Wednesday 31st March. 3:28pm.

West Midlands Ambulance Service is launching a new campaign just in time for Easter half term, which encourages young children to learn important and life-saving skills.

The campaign, titled Little Lifesavers, includes learning resources such as a fun activity book and videos from our staff, providing the perfect entertaining and educational activity for youngsters to do this Easter.

The campaign encourages young children to become a ‘Little Lifesaver’ by learning how to make an emergency 999 call, what kind of situation is an emergency, how to perform CPR and how to place someone in the recovery position as well as a virtual tour of an ambulance.

Throughout the pandemic, activities such as in-school visits haven’t been possible but that doesn’t mean children should miss out on learning vital life skills. The virtual tour of an ambulance will allow children to virtually jump on board the ambulance with a paramedic and learn about the equipment kept on board and how it is used.

Making a 999 call can be a high pressured and stressful situation for many of us, but it is particularly important that children know how to make a 999 call, in addition knowing what kind of situation warrants a call to the emergency services. The Little Life Savers campaign includes a video from a team of West Midlands Ambulance Service Call Assessors running through how to make a 999 call and an example of how a call might sound.

Paramedic Ash Bolus, who features in the Virtual Tour of an ambulance video, said: “Ordinarily, I’d be able to go into schools and show the children around the ambulance, which they find really interesting so it’s great that I’m able to do it virtually so that children don’t miss out on learning something that could potentially help them save a life one day.”

Little Lifesavers resources will be posted across West Midlands Ambulance Service social media channels on @OfficialWMAS on Twitter, Facebook, Instagram and YouTube and on the West Midlands Ambulance Service website on


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